Project Overview

Sustainable Fashion Network was a collaborative academic project centered on the design of a sustainable fashion transparency app. As User Advocate, my role focused on building a more inclusive and ethically grounded feedback system that could support a wide range of stakeholders, especially groups that are often excluded from traditional design and research processes. The project aimed to connect users with brand profiles, ethical scores, and feedback mechanisms while promoting a more transparent understanding of labor conditions and sustainability practices.

My Role

As the User Advocate, I was responsible for shaping the project from the perspective of inclusion, participation, and ethical representation. I designed an inclusive feedback-loop methodology, created a user map that identified vulnerable and underrepresented groups, and developed evaluation criteria to assess how effectively the platform supported meaningful participation. I also proposed participation strategies such as anonymous feedback channels, multilingual access, offline support, and community review sessions in order to reduce exclusion caused by digital barriers and power dynamics.

The Challenge

One of the central challenges of this project was ensuring that a sustainability-focused platform did not unintentionally reproduce the same inequalities it aimed to address. Because many feedback systems rely heavily on digital access, they can easily exclude low-income workers, migrant communities, and other marginalized groups who may face technological, linguistic, or social barriers. Another major concern was the effect of power imbalance: when participants feel pressure or risk, honest feedback becomes less likely. My work addressed these issues by designing safer, more accessible methods of participation.

My Approach

My approach focused on building a feedback structure that was not only functional, but also ethically responsible. I worked to ensure that participation would be broad, safe, and meaningful rather than limited to the loudest or most digitally connected voices. To support this, I proposed a methodology based on four core evaluation dimensions: Representation, Participation, Accessibility, and Impact. These criteria helped define whether the system was actually inclusive and whether feedback meaningfully influenced decisions.

I also developed a practical inclusion strategy that emphasized multilingual participation, low-bandwidth access, offline feedback collection, anonymous reporting channels, and separate community review sessions for groups that might be affected by hierarchical pressure. This made the proposed platform more responsive to real-world conditions and better aligned with human-centered design values.

Key Contributions

• designed an inclusive ethical feedback-loop methodology for the app experience

• built a user map to identify marginalized groups and possible exclusion points

• defined evaluation criteria around representation, participation, accessibility, and impact

• proposed anonymous and community-based feedback channels to support safe participation

• contributed to the app’s search experience by helping connect products to brand profiles and ethical scores

• helped frame the project around equity, accessibility, and ethical accountability in design decisions

Outcome

The project resulted in a stronger user-centered framework for a sustainable fashion transparency app. My contribution helped ensure that the platform was not only informative, but also more inclusive in how it gathered, evaluated, and responded to feedback. By focusing on safe participation, accessibility, and underrepresented voices, I helped shape a system that treated users as active contributors rather than passive data sources.

Reflection

This experience deepened my understanding of how ethical design must go beyond usability and consider questions of access, voice, and power. It showed me that inclusive systems are not created simply by inviting participation, but by intentionally designing conditions that make participation safe, equitable, and meaningful. It also strengthened my ability to think strategically about feedback loops, stakeholder representation, and the social responsibilities of design.

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Link to Project